Z Zegna at Pitti Uomo 91

I am often perplexed about how fashion brands present their new collections to the press. Often we have to deal with just a few items, shown in unhelpful moody lighting, and too regularly placed where one cannot feel the fabric or examine the garments. No such complaints could be levelled at Z Zegna at Pitti Uomo.

The sporty casual line from the Ermenegildo Zegna stable was presented in its own large self-contained stand. We were able to walk among the many mannequins and get our hands on the clothes, which were designed by Alessandro Sartori, the group’s creative director.

There was a retro-ski vibe about the collection and this was echoed in some of the supporting visuals. 

As usual with Z Zegna (it’s pronounced Zee Zen-ya and appears not to have its own website), this was a luxurious and technical collection. Not a lot of it appealed to me personally, but I was very impressed by the entire presentation. Other fashion brands, please note.

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