Z Zegna at Pitti Uomo 91
I am often perplexed about how fashion brands present their new collections to the press. Often we have to deal with just a few items, shown in unhelpful moody lighting, and too regularly placed where one cannot feel the fabric or examine the garments. No such complaints could be levelled at Z Zegna at Pitti Uomo.
The sporty casual line from the Ermenegildo Zegna stable was presented in its own large self-contained stand. We were able to walk among the many mannequins and get our hands on the clothes, which were designed by Alessandro Sartori, the group’s creative director.
As usual with Z Zegna (it’s pronounced Zee Zen-ya and appears not to have its own website), this was a luxurious and technical collection. Not a lot of it appealed to me personally, but I was very impressed by the entire presentation. Other fashion brands, please note.
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