Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

The Merchant Fox in Mayfair

Ding dong merrily on high! The Merchant Fox, that fine purveyor of luxurious British products, has opened a pop-up shop for Christmas (and hopefully into the New Year) at 77 Duke Street, Mayfair. www.themerchantfox.co.uk

The site is related to the West Country mill, Fox Brothers, which has been weaving fine cloth, especially flannel, in Wellington, Somerset since 1772. www.foxflannel.com I was delighted to find Fox MD Douglas Cordeaux among the sales staff when I dropped in, but I can’t guarantee he will be there full-time.

The main investor in both businesses is Deborah Meaden of Dragons’ Den fame, whose money saved Fox Flannel from extinction. The Merchant Fox shop shows just how far the business has come in a few years. It is a great example of British expertise in producing luxury goods that make traditional quality relevant for a contemporary audience.

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