Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

What you’ll find at SEEK

Around 75 progressive fashion brands have been gathered at the SEEK show by organiser Oliver Saunders, whose day job is running the Our Legacy label in Stockholm. The show used to be run as an adjunct to Premium, but it has now re-located across three floors in a disused building right next door to Premium.

SEEK Jan 2013 Oliver Saunders

British labels like Universal Works, Common People, Fred Perry Laurel Wreath, Raf Simons x Fred Perry, YMC, Folk, Farah Vintage, Farah 1920 and Dr Martens are featured in the line up. I was particularly taken by these DMs that use silk from Stephen Walters in Sudbury, Suffolk, and Harris Tweed.

SEEK Jan 2013 Dr Martens with Stephen Walters and Harris Tweed

There is a lot to commend the no-nonsense layout and presentation at SEEK. It is well worth a visit.

SEEK Jan 2013 floorplan



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