Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

Timothy Everest for Superdry launch

   Timothy Everest, tailor to the discerning man-about-town, has been hired by Superdry to design a very appealing (if you are slim) collection of tailored garments, which can be viewed in the brand’s Regent Street flagship. The official launch was on Friday 15th June to tie in with the Savile Row activities during the London Collections: Men programme. I liked the 1930s-style poster, which was redolent of those formerly used for Austin Reed, the previous occupant of Superdry’s building. I wore my jacket and trousers by Kathryn Sargent, bespoke tailor at 6 Sackville Street, and a neighbour of Superdry.

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