How to put on a fashion show
The role of the fashion show is much discussed at present within the industry. But whether it is a marketing event or a sales exercise or an ego trip for the designer, it is unlikely to disappear anytime soon. Anyone wishing to stage a catwalk extravaganza could do worse than read my book from 2014, How To Put On A Fashion Show, which is published by Batsford at £9.99.
Among the practical tips we have sprinkled more than 250 illustrations, including a few glamorous images from celebrated shows, as illustrated here.
My former Sportswear International colleague, stylist William Gilchrist, pops up on p. 142 alongside designer Oliver Spencer. It’s always gratifying to involve pals in work like this (although I didn’t pick the pix!)
My most important tip across the 160-page book? Keep any show short and sweet!
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- The Place London Men’s
- Croots England. Made in Yorkshire. Seen at Pitti Uomo 91
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- Z Zegna at Pitti Uomo 91
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- PS by Paul Smith at Pitti Uomo 91
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