Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

How to put on a fashion show

How to put on a fashion show 1

The role of the fashion show is much discussed at present within the industry. But whether it is a marketing event or a sales exercise or an ego trip for the designer, it is unlikely to disappear anytime soon. Anyone wishing to stage a catwalk extravaganza could do worse than read my book from 2014, How To Put On A Fashion Show, which is published by Batsford at £9.99.

How to put on a fashion show 2

Among the practical tips we have sprinkled more than 250 illustrations, including a few glamorous images from celebrated shows, as illustrated here.

How to put on a fashion show 3

My former Sportswear International colleague, stylist William Gilchrist, pops up on p. 142 alongside designer Oliver Spencer. It’s always gratifying to involve pals in work like this (although I didn’t pick the pix!)

How to put on a fashion show 4How to put on a fashion show 5

My most important tip across the 160-page book? Keep any show short and sweet!

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