Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

The Place London Men’s

Central London has lost more independent shops than any other part of the country in recent years, so it’s a thrill to see a new and interesting men’s fashion store like The Place London Men’s open.

It comes with a great pedigree as it is the creation of Simon Burstein, whose family built Browns of South Molton Street into one of world’s leading high-fashion boutiques. The men’s shop sits next door to Simon’s The Place London for women and is aimed at “the boyfriend of the girl next door”.

The men’s selection is a tempting mixture of high-quality basics and quirky pieces for a man who doesn’t mind being noticed. The “in house” label is Leathersmith of London, which is derived from a British diary, luxury and accessory brand that Simon discovered around the turn of the millennium in Fortnum & Mason. In 2015 he acquired the Charfleet Book Bindery on Canvey Island, Essex, where each Leathersmith item is handmade by people who clearly know what they are doing.

In the neat 700sq ft shop those classic leathergoods are augmented by an extensive range of unique designs under the Leathersmith of London brand, which includes cotton T-shirts at £20, cotton shirts at around £125, slim-cut poplin pants at £155, cashmere-silk crew neck sweaters at about £305 and a wool double-breasted blazer at £590. Shoes are around £330. The transactional website is here.

Other brands on offer are Brady, the Walsall-based bag manufacturer, and Lardini, the Italian tailoring specialist, whose desirable reversible camel hair coat (£990) is seen here.

I really liked the concept and the clothes and accessories Simon has brought together. He has been able to devote himself to this venture since Browns was acquired by luxury online site Farfetch in May 2015. He says: The Place London Men’s is a project I am hugely passionate about; it combines craftsmanship, technology with a strong fashion element, producing a hand-picked range of timeless products.”

I can recommend a visit: The Place London Men’s, 31 Connaught Street, London W2 2AZ



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