Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

Pitti Uomo hits 91 not out

By a long way, my favourite menswear show is Pitti Immagine Uomo, which is held in Florence in January and June each year. The most recent four-day gathering was, incredibly enough, the 91st edition of this trade event that kicks off the buying season.

Pitti Uomo (to use its short form) is a unique forum for menswear folk from all over the world to come together to see some of the best premium brands.

The event, which involved 1,220 brands (540 of them non-Italian) this January, pulls in 24,00-plus buyers from more than 100 countries. It is a brilliant show. Even the odd dog turns up (although silly little “handbag” pooches are more usual than this fine-looking sheepdog outside the Woolrich stand).

For regular visitors like me, as well as seeing new collections, Pitti is a chance to catch up with friends like the ever-dapper Derek Rose, the king of pyjamas, who I spotted making a guest appearance on the stand even though the business is run by his son Sacha these days.

I was having a bit of a Drake’s day (the company always has a mobbed stand at Pitti) with a Drake’s shirt, tie and slipover on show, together with my old and cherished Polo Ralph Lauren cashmere overcoat, which was made in Italy a while back by Corneliani.

As well as older veterans like Derek, it is great to see younger veterans developing UK-based businesses, such James Eden, who champions British manufacturing with his Private White VC collection, made mainly in Manchester.

I am already looking forward to the next Pitti Uomo on 13-16 June.


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