Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

For Him on the goggle box

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My appearance on ITV2’s programme FHM: The Last of the Lads’ Mags on January 4 went to form. One hour of filmed interview was reduced to about 20 seconds on screen.

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At least I was able to explain that in its early days as For Him (the first seasonal issue appeared in spring 1985) it was decidely a style mag – hence our opening feature was about building a classic wardrobe.  DSC02004

Back then, the team would have approved of the Magee 1866 linen suit and John Smedley polo shirt I wore for my appearance. Coincidentally, both brands were advertisers in those early issues 30 years ago.

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The production company Hungry Bear Media also got my credit slightly wrong. As stated on screen, I was editor of For Him in 1985-1986 , during which time I edited the first three issues (Spring Summer 85, Autumn Winter 85, Spring Summer 86) but I also returned to edit the six bi-monthly issues published in 1990.

The first of those issues was the one featuring Phil Collins on the cover. This image was heavily criticised on the prog – agreed, he is no matinee idol – but the edition sold well. But sadly we didn’t get near the 150 million albums that the drummer has flogged around the world in his career.

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