Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

For Him on the goggle box


My appearance on ITV2’s programme FHM: The Last of the Lads’ Mags on January 4 went to form. One hour of filmed interview was reduced to about 20 seconds on screen.


At least I was able to explain that in its early days as For Him (the first seasonal issue appeared in spring 1985) it was decidely a style mag – hence our opening feature was about building a classic wardrobe.  DSC02004

Back then, the team would have approved of the Magee 1866 linen suit and John Smedley polo shirt I wore for my appearance. Coincidentally, both brands were advertisers in those early issues 30 years ago.


The production company Hungry Bear Media also got my credit slightly wrong. As stated on screen, I was editor of For Him in 1985-1986 , during which time I edited the first three issues (Spring Summer 85, Autumn Winter 85, Spring Summer 86) but I also returned to edit the six bi-monthly issues published in 1990.

The first of those issues was the one featuring Phil Collins on the cover. This image was heavily criticised on the prog – agreed, he is no matinee idol – but the edition sold well. But sadly we didn’t get near the 150 million albums that the drummer has flogged around the world in his career.


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