Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

Native Shetland from Jigsaw


I very much enjoy writing for Jigsaw‘s biannual Style + Truth magazine. The subjects are very much in my area of interest and the title, edited by my former Drapers colleague Ana Santi, has high production values. The current issue, No 5, includes three pieces from me, including this four-pager on a brilliant Made-in-UK initiative using genuine Shetland wool. You can also read about it here.

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Called Native Shetland, the mini-range comprises three styles of chunky knitwear for women. The UK-only provenance is explained in the neat swing ticket.

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The Eunson style (above) is £198, while the Ollason sweater (below) is £249.

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Well done to all at Jigsaw for supporting UK artisans.


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