Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

My Pitti Uomo scrapbook

My twice-yearly trip to Florence for the Pitti Uomo trade fair is always inspiring, stimulating and fun. This was the 82nd edition of the show. It was one of the best I can remember.

  Stefano Ricci’s imperial style is brilliantly reflected in his megastore in the centre of Florence. My outfit comprises linen jacket by Gieves & Hawkes, cotton trousers by Polo Ralph Lauren, cotton shirt by B.D. Baggies, pocket handkerchief by Brioni and purple suede slip-ons by Oliver Sweeney.

  Thom Browne’s designs for Brooks Brothers’ Black Fleece line are always eye-catching. I like these madras outfits and the linen checked jacket.


Hackett for S/S 2013 seems to have been inspired by The Great Gatsby. A good choice!


There are so many fascinating stands at the show.

   Great new brand, made in Scotland, the brainchild of Daniel Dunko, late of Mackintosh. Thomas Hancock was the business partner of Charles Macintosh, who developed the vulcanisation process. See

  I wore a Simon Carter shirt, those pink Polo trousers again and Fred Perry sneakers for a trip to the Ben Sherman stand. As always, the installations at the Fortezza da Basso complex were remarkable. Bravo, Pitti Uomo!


  The most extraordinary episode of Pitti was the retrospective for the 30th anniversary of Stone Island. The whole event was just unbelievable – hundreds of garments fabulously displayed. Well done to Carlo Rivetti and his team. I wore my Gieves & Hawkes linen checked jacket, blue chambray shirt by Boggi, orange Irish linen trousers by Brooks Brothers, pocket square by Brioni, unbranded white leather belt and orange suede shoes from Oliver Sweeney.

    Salvatore Ferragamo staged an exhibition of Marilyn Monroe’s shoes. Exquisite shoes in an exquisite setting.

       Brunello Cucinelli was a most generous host at a dinner in the hills above Florence. What an evening.

     WP, the new Italian owners of British brand Baracuta, threw an impressive outdoor party to launch the new era.



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