Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

Maintaining the Premium bonds

The Premium show in Berlin celebrates its 10th anniversary this season. I was there for its debut in a disused U-bahn station beneath Potsdamer Platz in Berlin. Well done to Anita Tillman and Norbert Tillman, the creators and business partners of this excellent show, for helping make Berlin a vital fashion destination. (NB Despite their surnames, A & N are not married or even related, but they are a great team).

Michael Whitby-Grubb 16 1 13

British brands are realising that Premium is a superb platform from which to launch into the potentially lucrative German-speaking markets, so I was delighted to see that Dapper Dan, Michael Whitby-Grubb, manning the Penrose London stand for its debut at Premium.

Matthew Hansford Gary Culver

I am surprised that more smart British buyers don’t check out Premium (which despite my focus, is primarily a womenswear show). So I was very pleased to see my indie buyer pals Matthew Hansford from Hansfords of Chichester and Gary Culver from Frederick L Mabb in Dorchester out and about in what can only be described as complementary outfits. Who says Brits can’t handle colour?

Premium 16 1 13 Premium 16 1 13

Berlin Fashion Week is officially Mercedes-Benz Fashion Week, so I was not surprised to see this bling-mobile on show outside Premium. At least it would be easy to spot in the Lidl or Aldi car park…


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