Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

Johnstons of Elgin at Pitti Uomo 91

Regular readers of this blog will know I am a long-time admirer of Johnstons of Elgin. At the Pitti Uomo show in Florence this month a new direction for the Scottish firm was revealed by design chief Alan Scott, who is in creative charge of the woven, knitted and ready-to-wear ranges. These autumn-winter 17 styles are an impressive way of helping celebrate the 220th anniversary of the business this year.

These tweeds are typical of Johnston’s look, and are very soft and luxurious, with an appropriately soft construction to the garments.

The cashmere knitwear is of typical high-quality, reflecting the investment the firm has made in new machinery in its plant in Hawick. I love the punchy orange shade of the cardigan.

The heavy-gauge chunky knitted scarves in cashmere and merino were eye-catching and will give consumers a way to buy into what will be a premium-priced range.


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