Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

In Selfridges in Birmingham

With my colleagues from the management committee of the Fashion Association of Britain (, I was given a very hospitable welcome at Selfridges in the Bullring, Birmingham for a behind-the-scenes tour of the fashion floors. My thanks go to Ellie Schofield from the store’s marketing department, personal shopper Zoe Georgiou and menswear floor manager Sunny Ghuman for their warm and friendly welcome. This is a really good-looking store.


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