Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

Going with the Mo

While researching my recent piece on moustaches for the London Standard‘s ES Magazine, top barber Brent Pankhurst advised me that the correct route to follow was to grow a full beard, then consult a good barber about what shape of ‘tache would suit your face, before trimming back the beard. I decided this was an excellent plan and so I dropped in on Brent’s salon within the Nick Tentis tailor’s shop at 37 Savile Row to see what he recommended for me.


My three-week old beard gave me a look that varied between “aristocratic” and “homeless”, depending on which angle you viewed it from. Once we had decided which moustache shape would best complement my beard growth, shape of face, specs, haircut etc, Brent passed me over to his creative director Stefan Avanzato who set to work on the transformation.

Happily for me, the process included one of Stefan’s excellent wet shaves, the best part of which involved me reclining with a soothing hot towel wrapped around my face to soften up the beard. Very therapeutic in more ways than one.


The result of Brent’s advice and Stefan’s labours is a dashing mouser that I shall enjoy developing. Yes indeed, the mo must go on. Stefan completed my mini make-over with a much needed hair trim and a slicked-back look. What a splendid way to pass part of a Wednesday afternoon. Pankhurst Barber at Nick Tentis, 37 Savile Row, London W1S 3QD Telephone: 020 7287 9955


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