Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

Favourite flannel & German 50s style

Idly flicking through my stash of copies of the venerable Tailor & Cutter magazine, I came across an example of recycling from more than 70 years ago.

This illustration of a striped flannel suit from the issue of 7 April 1939 was so good…

T&C Flannel suit 001

…that it was repeated with different copy for the issue of 23 May 1941, some 111 issues later. Note that the paper restrictions of wartime had forced the publisher to merge its Women’s Wear title with T&C, the menswear bible. Outfitting News was dropped from the masthead as a result.

T&C Flannel suit 002

By an odd coincidence, May 23 is my birthday, although I did not appear until 1955. Also produced in that momentous year was the copy of Herrenjournal, a German men’s trade magazine-cum-style journal, that carried these fine illustrations.

Untitled Untitled Untitled Untitled Untitled    Untitled UntitledUntitled Untitled

It was indeed a more elegant age. I particularly like the wedding images. My thanks go to Sven Raphael Schneider, the man behind Gentleman’s Gazette, for supplying me with a pdf of this fascinating magazine. 



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