Croots England. Made in Yorkshire. Seen at Pitti Uomo 91
Foreign trade fairs, curiously enough, are a great place to catch up with old British friends and to discover new UK-based manufacturers. So it proved at Pitti Immagine Uomo this month when I made contact for the first time with Allistair Croot, director of Croots England.
The brand was created six years ago. It is based at a small factory in North Yorkshire that was set up in 1978 by the family of Allistair’s wife, Jackie. The old business concentrated on making bags and similar accessories for the hunting-shooting-fishing sector and while Croots England still is a market leader in the premium level of that category, in its new guise it has added a city line, aimed at stylish metropolitan consumers.
The collection comprises about 50-60 products ranging from a credit card holder at £60 to a full-leather overnight bag at about £750. Laptop and document cases at around £500-£600 are among the top sellers. Canvas bags are around £350-£400. Belts are about £80.
All the products are made in the production unit in Malton, North Yorkshire, which has 15 employees, many of them women. The raw materials are either Italian vegetable-tanned leathers or bridle leather that is waxed and finished in the UK.
Showing at Pitti Uomo for several seasons has given Croots a useful network of international stockists, but most of its business on the city line in the UK is done on its efficient ecommerce site. Croots England is well worth a look if you like premium UK-made goods.
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