Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

Christopher Ward mag: worth a look

For the past two and half years I have been editing and writing the bi-annual magazine published by Christopher Ward Watches. This British company sells its handsome Swiss-made watches timepieces online only, so the mag is part of its marketing policy.

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As well as containing features about the company’s latest watches, the mag always had an appealing selection of general interest readers for the intelligent reader and I am proud to say that I write most of them!

This one is all about the beautiful yachts built in Ayrshire by William Fife in the Victorian and Edwardian eras. If you fancy one of these, it will help to have between £1 million to £15m to spend.


Christopher Ward has many watches inspired by classic motorsport, so each issue has a feature about this subject. I am not a huge fan of car racing but even I can admire the superb lines of this Aston Martin DBR1, which won the Le mans 24-Hour Endurance Race in 1959. This year is the 100th anniversary of the Aston Martin company and CW has produced a watch that includes in its case a fragment of metal from the car that won the French classic race.


Regular readers of this blog will know my love of taxidermy. For the latest CW mag, I interviewed Polly Morgan, one of the most celebrated exponents of the art – in the art world.


I never need an excuse to write about Tom Phillips RA and his amazing collection of picture postcards. Just look at his studio!


There are plenty of other features in the 48-page issue for Autumn Winter 2013. You can order one here, or read it online here. This issue is my last one for Christopher Ward Watches following my return to full-time working as editorial director of Drapers. It’s been fun, fellas.



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