At the new Panorama show
It seems an age ago that the UK menswear mainstream crowd had to visit the Herren-Mode-Woche show in Cologne, while their equivalents in mainstream womenswear made a twice-yearly pilgrimage to CPD in Dusseldorf. Both these once-huge fairs have disappeared and the German industry has been trying to find a suitable platform to replace them. The latest attempt is Panorama in Berlin, which made its debut this season.
The venue is a new exhibition complex close to the Schoenefeld airport to the south of the city. This comprises three very large sheds in the middle of nowhere. As one might expect, the show was laid out impressively and the debut had attracted the support of big hitters like the Steilmann Group, Oui, Betty Barclay, Mexx, Marc Cain, Meyer, Benvenuto, Stones and Einhorn.
I can’t see this fair attracting the crowds of UK and Irish buyers as HMW and CPD once did, but I suspect the domestic market may be happy with it, although Berlin is a long way from the populous and prosperous settlements of western Germany. www.panorama-berlin.com
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