Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

At Scabal’s Brussels flagship

I have been writing for Bespoken, the twice-yearly magazine for luxury cloth merchant Scabal, for a few years, but I had never been to its HQ in Brussels until this week. I took the opportunity to visit the brand’s very impressive new flagship store at 32 Boulevard de Waterloo, the Belgian capital’s smartest retail address. The leather-and-wood interior is ideally suited to the ready-to-wear and made-to-measure offer and it is going to be the template for subsequent stores. The London flagship at 12 Savile Row will be converted to this format next year. In the first photo I am seen with Scabal’s Jerome Stefanski, who had the good sense to hire me to write for Bespoken. Thanks, Jerome!