Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

Argentum: la potion infinie

Try as I might, I have never been able to get that excited about skincare products. Years ago I learned that all you need to look after yourself is “cleanse and moisturise, cleanse and moisturise”. For the second part of that regime, however, I can happily recommend Argentum, a lovely concoction to which I have come mildly addicted. This unisex product – known as la potion infinie or the infinite potion – has been developed by two friends of mine, Stephanie Thierry and Joy Isaacs, and as the name implies it takes its inspiration from the special powers of silver.

Argentum 001

In the UK, it is available to buy from net-a-porter. As the site’s description explains; “Harnessing the ancient power of silver – an element known for its powerful anti-inflammatory, anti-bacterial properties – as well as potent anti-ageing ingredient DNA-HP, Argentum Apothecary’s skin-quenching La Potion Infinie range regenerates damaged cells, nourishing and firming your complexion with visible effects.”

Order and you will receive a fine experience before you even apply the refreshing cream. The packaging is suitably stylish,


and it gets better when you open it.



At £147, Argentum is not cheap, but you get what you pay for.


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