Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

Argentum: la potion infinie

Try as I might, I have never been able to get that excited about skincare products. Years ago I learned that all you need to look after yourself is “cleanse and moisturise, cleanse and moisturise”. For the second part of that regime, however, I can happily recommend Argentum, a lovely concoction to which I have come mildly addicted. This unisex product – known as la potion infinie or the infinite potion – has been developed by two friends of mine, Stephanie Thierry and Joy Isaacs, and as the name implies it takes its inspiration from the special powers of silver.

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In the UK, it is available to buy from net-a-porter. As the site’s description explains; “Harnessing the ancient power of silver – an element known for its powerful anti-inflammatory, anti-bacterial properties – as well as potent anti-ageing ingredient DNA-HP, Argentum Apothecary’s skin-quenching La Potion Infinie range regenerates damaged cells, nourishing and firming your complexion with visible effects.”

Order and you will receive a fine experience before you even apply the refreshing cream. The packaging is suitably stylish,

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and it gets better when you open it.

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At £147, Argentum is not cheap, but you get what you pay for.

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