Eric Musgrave

Since 1980, menswear & fashion retail commentator, opinionated thought-leader,
event host & all-round top bloke. Contact me to discuss working together.

A super time at Superdry

After each Fashion Association of Britain committee meeting, I like to take my fellow FAB members off to see behind the scenes at a major retailer  This time our destination was the stupendous Superdry flagship store on Regent Street. Our welcoming guide was the charming store manager Rachael Alderson (in the centre foreground of the main pic). It’s a really impressive store, which, according to a recent stocktake, houses an astonishing 129,000 items…



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