The Musgrave Manifesto
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Discussing the fashion design function in good company
Tuesday, December 13th, 2016
Friends old and new came together recently for the inaugural gathering of my latest venture, Eric Musgrave Events. My idea is to bring together in a convivial surroundings like-minded senior professionals from the fashion business – especially the ones who are usually overlooked by other networking events. Look out for more events in 2017.
For this debut, we were talking about the role of the design function in an age of fast fashion and obsessive discounting. My impressive panel of UK fashion experts comprised Kate Bostock, Shailina Parti and Fiona Lambert, who are brilliant are blending creativity with commerciality. Selling clothes at full price is, after all, the idea of fashion retailing (although a lot of companies appear to have forgotten this).
Companies represented at the discussion at the Churchill Hotel on Portman Square, just north of Oxford Street, London, ranged from Anya Hindmarch to Mothercare, from Joy to Debenhams, from John Smedley to Seraphine. The discussion was opinionated, informed and passionate. We had great interaction with the audience. The only criticism afterwards was that 90 minutes was not long enough to do the subject justice. Point taken for the future.
Caroline Blanchard, Jill Butterworth
The heavy lifting for the event organisation was done by Leon Bailey-Green of Upper Clash, so a big thanks goes to him. I am very grateful also for the enthusiastic support from Rob Feldman at Brand Alley, Paul Pällin, founder of FitsMe, who joined the panel discussion, and Charles and Ben Keisner of Freight Brokers (with whom I do a lot of new business development separately to these events). Their belief in what I am doing made the event possible.
Eric Musgrave Events are invitation-only gatherings. If you would like to be on our contact list for 2017, please email me on firstname.lastname@example.org, outlining what you do and why you’d bring something to the party. Potential supporters can contact me the same way
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